What's New Pussycat - Campaign with STRIP

Cat Welfare Society teams up with Strip - Ministry of Waxing and MimiPong for a cheeky fundraising affair for the welfare of community cats all over Singapore!

This is the first wave of the tongue-in-cheek "What's New Pussycat?" campaign conceptualised by Strip - Ministry of Waxing's marketing team... and we certainly hope that with the increased awareness lured by the eye-catching image - more people can learn about CWS and what we do, as well as raise some funds!

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Mimipong was commissioned to create 8 different cat plushie sets from the “A Street Cat Named Desire” series for each of the Strip outlets in Singapore. It is a series of plush interpretations of stray cats, a common sight along the streets of Singapore.

Tagged with the location from which they can be found, each plush is handmade to carefully replicate the unique markings of each individual cat. These sets are available for adoption at S$80 and part of the proceeds goes to the Cat Welfare Society to fund the sterilisation of community cats. Each set consist of a Plush Cat, a pylon and a street sign.

Click here for more images from Mimipong!

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Special thanks to Strip - Ministry of Waxing and MimiPong for working with Cat Welfare Society to raise awareness and funds for the sterilisation of community cats in Singapore.

Please support the campaign!